MedTech Export Prioritisation
Decide where to compete next
FOCUS Matrix uses forced-ranking logic to score and compare international markets across Potential and Probability. Stop guessing which export markets deserve your resources.
How it works
A short walkthrough of the ranking and matrix workflow.
1
Add markets & criteria
Define the export markets you are evaluating and the criteria that matter for Potential and Probability.
2
Force-rank every criterion
Drag markets into rank order for each criterion. No ties allowed, which eliminates ambiguity and forces clarity.
3
Read the matrix
Markets land on a 2x2 matrix. Now, Develop, Monetise, or Deprioritise -- each gets a clear strategic recommendation.
Ready to prioritise?
Open the tool, add your markets, and have a ranked matrix in minutes.
Launch Matrix